You may ask: "What is a brand personality? Is it my logo? Is it my colors? Is it my website?" No. Brand personality is beyond logo, colors, website, etc. Brand personality is your "voice", the words you use in your copy, the attitude you have when you communicate with people or the way you make people feel. It is the emotional side of your brand.
Part of your brand personality is your visual presentation. Together with the benefits of your offer, it should also include:
Here are some questions to help you determine what kind of personality is your brand:
Once you identify your brand identity, you will be able to express your brand verbally and visually with ease. Use key phrases and tone that distinguish you from the rest of the competition. Apply your style of brand personality throughout your emails, website, social media channels and even 1:1 conversations.
What is the personality of your brand? I would love to hear your story. Share in the comments.