Have you noticed that some graphics/websites/advertisements grab your attention more than others? Have you asked yourself "how can I make my images and graphics have that kind of attention-grabbing effect?"
There is a whole science of choosing colors and shapes to subconsciously communicate your brand message. There is so much to learn about colors and shapes but today I want to share a few key concepts to think about when choosing colors and shape to help communicate your brand image.
1. Use contrasting colors between your foreground and background of your images.
2. Use fewer colors to communicate a serious message and a lot of colors for a more humorous or light-hearted message.
3. If you are targeting men, use darker colors (black, browns, burgundy, red, navy). For women, use lighter or more pastel colors (pinks, yellows, greens and oranges)
4. Avoidance vs Approach: use red to trigger avoidance and blue for approach/acceptance. Green is also an approach/acceptance color. (think of a stop light. Simple but true)
5. Shapes are as important as color, an irregular shape (asymmetrical) will grab attention better than regular (symmetrical) ones. It doesn't have to be exaggerated, a very subtle asymmetry will hold your subconscious attention as it tries to pinpoint "what's wrong with this"?
6. Organic shapes and fractal shapes have a warm and appealing association because they are based in nature. There are very few geometric shapes in nature (crystals are the exception). Use Organic shapes if you want to encourage engagement and sharing.
Combining shapes and colors effectively can mean the difference between converting an impression into a conversation about your brand or product.
Have you deliberately considered the colors and shapes you use in your posts?
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