kinda encouraged users to get a bit of joy out of preserving certain images on their camera roll, now you will have to think twice before you do it.
According to TechCrunch, the account holder will spot a camera shutter icon next to any screenshotters when checking who has viewed their story. The feature is only in the test stage at the moment, but certain users have already been affected by the update. I don't have it on my app, but this doesn's mean you don't have it. Check out the analytics of your Instagram Stories to see if that feature is rolled into your account.
Those who are involved in the test stage will receive a warning on the app in the form of the following message: “Next time you take a screenshot or screen recording, the person who posted the story will be able to see."
Instagram have announced that they’re always “testing new ways” to improve user experience and insist that everyone participating in the trial of the new feature will be forewarned before they land themselves in any trouble.
And I know that some of you may wonder why do people
screenshot somebody's IG Story... Well, there are plenty of ex's who do it. Just because they don't have anything else to do. Who else may do it? Your competition. I am sure you've had plenty of situations when you see your competition stole your packaging, or your post, or even your services.
Just because you don't do it, doesn't mean the rest of the world doesn't do it too :-)
Let me know in the comments what you think of this new Instagram feature. Meanwhile, if you have a burning desire to learn more about Instagram Stories and how to use them to sell successfully your products and/ or services, check out my online course:
This concept comes from the Italian economist Vilfredo Pareto who emphasized that 20% of the population controls the majority of the wealth. In marketing the 80/20 Rule translates a bit differently. About 20% of your strategy should produce 80% of the results. In other words, only about 20% of your content should directly promote your business. The other 80% should be informational, educational or entertaining posts that you think your audience will love. In their eyes, you are giving them something relevant and useful while occasionally promoting your business, something they’ll be able to see past. Followers can generally see past self-promotion if it’s offset by something they find useful and if they are the appropriate target audience for the product or service you plan to offer. What you don’t want to do is sound too sales-ey too often.
Here is a simple example with Cath Shaw's business called Bees on a bicycle - an urban garden center and a shop in the heart of Chattanooga, TN:
So if you want to grab – and hold – your audience's attention, your social media content has to cut through the chatter and give them a compelling reason to stick around.
And if you wonder what content you should post on your social media accounts, I have a freebie for you:
Here are some ideas for the different types of content that make sense for your business and audience:
1. Blog posts - Long blog posts are perfect for using the same content in different medias. You can take pieces of the long blog post and create a Facebook or Instagram post, for example. You can make a video out of it for your YouTube channel.
2. Quotes and motivation - They are the perfect content buffer for good Instagram feed. A brand that does a great job (creatively) integrating quote posts into their Instagram account is WeWork.
3. Product promotions, sales and discounts - An image is worth 1,000 words. However I would say that a quality image is worth 1,000 words. CalifiaFarms does a great job with this. See more examples here from the best brands on Instagram, according to Hubspot.
4. Holidays - Holidays such a Black Friday or Christmas can be crucial for the amount of revenue your business can generate.
5. User-generated content - It's a brilliant way to increase engagement and reach. GoPro does this very well. They're always sharing content that their followers captured using the GoPro.
6. Events and announcements - Social media is a powerful tool to gain exposure, whether you’re hosting a n event or doing an announcement. There are creative ways to increase awareness, engagement and sales for your events.
7. Giveaways and contests - If you are looking for an inexpensive, effortless and exciting way to grow your brand on social media, contests and giveaways are perfect for that. I recently ran contest in one of my businesses and it lead to increasing my mail list with 75%.
8. Livestreaming - Run the Live either on Facebook or Instagram and save it before you publish it. This will allow you to edit it and post pieces of it as regular posts on your social media platforms.
9. Testimonials - Sharing clients testimonials is a great way to get your potential prospects to feel safer about choosing you over the competition. After all, it let's them see what current clients have said about your company before they make the decision to invest. And instead of publishing text testimonials, go with videos. You can check our testimonials here.
10. E-books - Promote your eBooks across your social media channels and you'll find that they're a fantastic source of extra leads.
Depending on your business, your type of content may be different and can be as broad or specific as you need. For instance, a health club might have categories like free trials, challenges, workout videos, workshops and clinics, recipes and nutrition, and others.
Once you’ve chosen your categories, create a separate Excel spreadsheet to use as a working library so you can plan and gather the original content, products, events, and promotions you plan to share. It’s helpful to color-code each content type so you can easily differentiate them on the calendar.
You want to know how to schedule all your posts in advance? Here is a Freebie for you:
What type of content are you using for your Instagram?