Instagram is a platform that introduces constant changes. And to some degree we are ok with that. However some of you may get confused and do not have a clear vision about how to imply these changes and make them work with their business accounts on Instagram.
Several days ago Instagram made the long craving changes in their algorithm to now show you the newest posts first in your Instagram feed.
According to the company, the goal is that “your feed will feel more fresh” by showing more relevant new pictures.
The company also said is was testing a "New posts" button so that users can refresh their feeds when they want to, rather than automatically being transported to the top in the middle of browsing.
So what can you do to take advantage of the new changes and improve the visibility of your Instagram posts?Here are some ideas:
1. Instagram algorithm rewards you for interacting with your followers:
The first 10 to 60 minutes from the time you post are the most important when it comes to the visibility of your post and for the chance to appear on the Explore page. Here some proven methods that will give you bigger chances your post to be shown on the Explore page:
2. Instagram algorithm rewards you for engagement and authenticity:
Use polls and videos of yourself in your Stories to better appeal to your audience. Invite them to interact with you, to answer your questions or to ask you questions, to send you DMs on the topics they are interested of. The more authentic you are, the better.
However, sometimes you may run out of ideas how to find the right accounts to engage with. Here are 15 ideas for you:
3. Instagram algorithm takes in consideration how quickly your audience engages with your content:
It's easy to see the Insights of your posts when you have Business account. Instagram will show you when is the best time and day of the week to post based on your unique audience. Take advantage of that and adjust your scheduled posts.
If you do not have a Business account, just test several different times and see which time gets you the best likes and comments and how quickly people respond to your new posts. For example, if I would to post at 2am I know that very few people will see and comment on my post. However, it's a completely different story when I post at 6am.
4. Instagram algorithm takes into consideration how long people stay on your Instagram account:
5. Instagram algorithm rewards you for using all of their features:
6. Instagram algorithm favors posts with specific relevant hashtags:
Use the analytics that Instagram provides you to optimize your Instagram content and grow your engagement by comparing which post types or photos are performing best, and apply what you've learned to your Instagram strategy! Always test to see what works and what can be improved. Create Excel spreadsheet and record the performance of your posts, Stories and Live every day.
Although the Instagram algorithm changes seem to be frequent and ever-changing, it’s possible to stay on top of them by better understanding how they work.
I hope this post gave you clarity about how the new Instagram algorithm works and what you can do to handle the new changes.
Share below what works best for your account.