It's hard when you start from ground zero. But you still gotta start from somewhere, yeah?
Starting on Instagram is no different than any other beginning. You just have to know what tools to utilize in order to make it work.
Here are some suggestions for you:
1. Start with engagement
That sounds easier than it is. You may think: "Eh, it's not that hard to go and comment on some 20-30 accounts per day." It's not. But that is not my point. You gotta find the right account accounts for that. You have to think strategically about that.
Do you want every single person on Instagram to follow you or people who are interested of your products and services? I am sure it's the second one...
So, what you need you to do is, find the top 10-20 accounts of the influencers in your industry. Go to their recent posts. Scroll down to the comments of the posts. These are the people you should engage with. You can even comment on their comments on the influencer post. There are so many influencers that don't even bother to respond to their comments. And that is a perfect opportunity for you to shine. Click on the link bellow to get more ideas about who to connect with and how to do it the right way:
With a little bit of research you can find some pods that are particularly created for Likes and comments. There are some that are created only for Power Likes.
So, I suggest you, join few of these and start bringing engagement to your posts. That will show to new accounts that come, that it's worth following you.
Just be aware that there are lots of people who join these pods for the sole purpose of gaining few more followers on their Instagram account and after that they leave the pod.
3. Create captivating and engaging Instagram Stories
You know I am a sucker for good Instagram Stories. That function on it's own is worth spending 1-2 hours a day. Some people take it really to the next level when it comes to creating their Stories.
In few words, you should create Stories that have a beginning, a middle and an end. Each of the components can be made of images, videos or a mix of both. There are plenty of apps that can help you to bring your Stories to the next level.
And if you want to learn how to create Stories like a pro, I have a solution for you. Take a look at the course I created that is specifically designed to teach you everything about Instagram Stories:
4. Use tag tools
Here are several tools that can help you find the right hashtags that you can use in the captions of your posts:
- Rite Tag
- Seek Metrics
Or you can just Google the top hashtags used in your industry.
Also check and see what hashtags your competitors are using in their posts. That should give you a pretty good idea of what hashtags you can start using.
Just keep in mind that it's in your best interest to change the hashtags you are using on a daily basis. Instagram is not a fan of accounts that use the same hashtags on every posts they publish.
5. Consider paying for influencers
There is nothing free in this world. And if you think that if you don't pay for ads or any type of marketing campaigns, you are all set, you are very wrong. The time you spent to research, figure out everything on your own and apply it by yourself, cost you even more than if you hired somebody who do this for a living.
There are many website and companies that offer influencers services depending on the industry you are in.
Here is one that was recommended to me:
Check it out and see if it works for you. For a small amount of money you can find somebody who will promote your account on their Instagram, either with posts and/ or Instagram Stories.
6. Use effectively the link in your bio
In best cases this link should lead to a landing page on your website. There you can offer them a freebie in the of e-book, Checklist, Cheat sheet, Blueprint, etc. You freebie needs to be something your audience will be interested of. So interested that are willing to give you their name and email address.
To accurately track clicks, I also recommend you use a custom link (from bit.ly or other services). You need to direct people to this link in your bio in order to really drive traffic – use calls-to-action in your post captions inviting people to click on the link in your bio to get them where you want them to go.
And don't forget that one of the newest options in Instagram is that now you can add hashtags and add another account in your bio. Use this opportunity the smart way. Create your own brand hashtags. They will come in use later. I promise :-)
So, yes, you can successfully drive traffic with Instagram. It takes a little more work than other sites, but I promise it’s worth it! I’ve seen my business grow and love using Instagram to create a truly engaged audience.