Before you concentrate on the actual design of your funnel, think what is the purpose of building the funnel. Do you want to acquire new leads? Do you want to turn your existing leads into prospects and customers? Or you want to turn your customers into repeat customers?
Let's assume you want to start building your email list and you want to acquire new leads. Usually that happens by bringing traffic to a landing (optin) page by offering something that your leads will be interested to get (lead magnet). In exchange you request their info (name and email).
1. The first step is to figure out where your traffic will come from for your funnel. Here are some options (you want to choose more than one stream of traffic):
Your leads will come to your page because
2. After you've narrowed down your traffic sources and created the content for each of these sources, you need to bring your leads to a particular page - an optin page. Your optin page should be clean and simple. An image of your lead magnet and a simple form they fill in (name and email address) with a Call-to-action button (Download, Sing up, Get the freebie, etc), is enough. Here are some examples of a lead magnet:
There are many ways to design a complicated and detailed sales process, but for the purpose of this post, I will keep it clean and simple.
I hope I was able to provide you with enough information to get you started on the adventure of building your first sales process, if you haven't done it yet. But if you've already have experience, share below what issues you faced while building it? What sources for traffic are you using for your optin pages?