Day 2 of my "30-Day movie marathon"
A lot of people are asking me about how they can use FB Groups to sell their products or services.
So today I decided to bring a little bit more clarity between FB Biz page and FB group.
In general, if your Facebook strategy is quite strongly commercial – for example, you want to use it to sell directly, make special offers, reach out to a targeted audience quickly – then a Facebook Page will likely be the right choice.
On the other hand, if your product or service would benefit from a much “softer” approach, and you’re in a very niche area, then a Facebook Group might work better for you. For example, let’s say you’re selling handmade gold and sterling silver jewelry with diamonds. You can create a public or closed Facebook Group inviting people who are your ideal customer - women who love your style of jewelry and men who are shopping your style of jewelry for their loved ones. Run a poll of potential pain points that your members will be interested to discuss. Stream Live FB video every week on these themes. Offer to your members to PM you if they may need your help. And start with selling low-cost products or classes (that is if you are teaching) once a month.
My next video will be about how you can structure your FB Group.
Please share what your experience had been with your FB Business page and if you've already made one step further to create your FB Group, what challenges you face in your FB Group.
Six days ago I decided to challenge myself and record a video a day for the next 30 days. Pretty crazy, yes? Well, I like to challenge myself and talking to a friend about video and content creating, I decided that is a time for anew challenge in life.
Why I started this challenge? I come from marketing background and I strongly believe that video marketing is what will take the next stage in marketing. And I think every entrepreneur should challenge themselves with creating videos.
What video can do for you:
I know that there are plenty of excuses not to do videos:
There is always a reason not to do something. I know from experience. As I like to say about myself: "I am a master of procrastination." But you have ME to help you in that transition. Together we can figure out what content you can post for 30 days, what equipment to use for recording, how to edit your videos, how to post them on your website and most importantly how to spread the videos on all your social media platforms so you can increase your brand visibility.
Take a leap of faith in yourself and what you do best - your art and show it to the world in a new and exciting way - videos.
Wonder how I can help you increase your online sales and brand visibility? Let's chat. I love working with fellow jewelry artists.