We have all seen quirky, funny, cute videos going viral only to find out later it was a marketing ploy by a business no one has ever heard from. That doesn’t lessen the enjoyment of the video and it certainly doesn’t lessen the attention that was grabbed for the company!
Cisco predicts that by 2017, video will make up a whopping 69% of all consumer Internet traffic. No matter the screen size, users clamored for video—users spent an average 5.5 hours each day watching video content in front of a screen in 2015, eMarketer reports.
You don’t need to aim at viral fame, though, to make an effective social media marketing video for your small business.
SEO is great and all, but video is much more likely to come up first in a google search, giving you an even better chance of getting your message out there.
Consumers are loyal to their favorite brands and a lot of those relationships are now created by the online presence of a business. Making your business present, relevant and now is really important, and part of not being left behind is by taking advantage of video marketing.
Build your brand, and give consumers a face to become comfortable with
The old saying: “Familiarity breeds trust”, is so true and in this fickle world of technology, providing your customers with a feel for your brand is such a valuable tool. Consumers are eager to consume branded video as part of their video fix. 84% of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported.
Imagination is everything
So if you’ve seen similar businesses using video blogs or video marketing to poor effect, don’t be afraid to think outside the box and put yourself on the map.
Video is highly effective way to get people's attention
59% of executives would rather watch a video than read an article and 55% of small and medium business owners say video marketing is a total must. Small business owners have a lot more to consider now than they ever did before and if you want to keep up with the competition it’s important that you hop on board with this trend now. Video marketing effectiveness increased for 87% of companies, according to Ascend2. The bottom line for brands: Video works.
59% of executives would rather watch a video than read an article and 55% of small and medium business owners say video marketing is a total must.
Creating a video doesn't cost a leg and an arm
It doesn’t have to cost a fortune and it doesn’t have to be a long video. In fact, if you can get it under 10 seconds it will play automatically as users scroll past it on most social media sites. You might want to consider a 30 second video with a 10 second takeaway that you can circulate, too.
Social media videos goes exponential
Facebook logged huge gains in video viewership. The social media heavyweight now averages 8 billion daily video views from 500 million users,USA Today noted. The meteoric growth stirred predictions that the social network could one day oust veteran YouTube as the video king. Meanwhile, social media rivals Snapchat, Instagram, and Twitter boosted their video features to lure video-hungry users. Having your own video on the major social media platforms drastically increases your chances of exposure.
Increase sells with how-to videos
As a business owner you know who your target customer is, so when coming up with your video marketing ideas consider what kind of content would catch their attention and what would appeal to them as a group of consumers. For a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. Video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online. According to Google, searches for how-to videos on YouTube increased 70% over 2015, thanks to smartphones. Mobile users almost universally use their smartphones when looking for ideas on how to complete a task.
The bottom line is, you don’t need to go viral and you don’t need to attract everyone’s attention, as long as you grab the attention of your target customer your video has done its job. Video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.