1. Know your target audience
I don't think there is something more important than you knowing exactly who your avatar is. I see so many companies starting a business, creating products, but not knowing their ideal client. You must know who you are talking to online in order to build your business.
Who are the people that will buy your products or services?
The more you know about your ideal client the better. Here are some variety of factors that can help you determine your avatar:
Knowing who exactly you are servicing/ selling to is crucial to know before you open your social media business accounts.
2. Choose your business social media platforms
There are two things to consider when it comes to choosing the right social media platforms for your business:
Here are some examples:
Whatever you decide, choose one platform and build up from there.
3. Pick the right username
Your username is how you are known on social media. When you interact with other people or post on behalf of your business, you are your username. So, please, take the time to pick the right one! I suggest, you think before picking a username because some platforms don't make it easy to change your username once you've created one.
You may ask what makes a good username? Well, a good start is the name of your company, for example. Take in consideration to how your username looks if it is one long word. Sometimes, long names could be misread or just difficult to read. Therefore, you may consider adding and underscore or a period (dot) to the break up the words. Also, there may be limitations to the number of characters you can use so if your business name is long, you may have to choose a shortened version.
You also need to make sure that the username is actually available on each platform. Yes, believe it or not, someone else may already be using your name of choice. So go check out each platform and see if what you want is already being used. If it’s not, great! If it is, again, think about how you can change it by adding characters, removing characters, using an abbreviation, or adding an underscore or dot to break it up.
Finally, you ideally want the same username on every platform – it makes it a lot easier on you and your followers if they know you’re always at the same name or handle. So make sure the one you want is available on every platform. If it’s only available on a couple platforms, but not others, you might want to look at an alternative again.
4. Determine your business purpose for being on social media
Why do you want your business to be on social media?Take your time to answer this question.
If you are doing it because everybody else is doing it, that is not enough reason for the efforts that you will have to put once you create your business social media accounts. Being on a particular social media platform has to be part of your marketing and business plan. And you need to know why you want to be on social media.
It could be that you’re looking to grow your brand presence and awareness. Or maybe you want to build your email list. Or you want to expand into new markets or sectors. Or you want to generate revenue. Or maybe it’s something else all together. Or it might be more than one of these things. Either way, that’s fine! It’s what works for you – but you have to define it before you can move forward successfully.
5. Create your social media business strategy
While all the other steps were important, they’re actually all a part of this step. Because this. Is. The. Most. Important. Step.
If you do not have a strategy, you will fumble and flail your way through social media, convinced that it is hit and miss, confused by others’ success, frustrated by your shortcomings, and overwhelmed by random attempts to create quick success based on current trends.
There are so many components that go into an effective social media strategy, beyond the things we’ve already talked about. Just some of these things include:
Now you have it. I know it seems like a lot, and it is. But it’s so important that you take these steps seriously so that when you do launch your social media profiles, you’re set up for success and you can build your business with real results.