Generating sales online is a process, not a single event. To acquire customers, a variety of marketing and sales strategies must be implemented into your sales process to convert prospects into paying customers. But if you desire better results, it's time to fix the leaks of your sales funnel. The good news is, that once you are aware of them, they are easy to fix. Here are 5 easy steps to do that:
Where does your website's traffic come from? It might come from social media, other blogs, search engines, or many other sources.
There can be small differences between each of these sources that make a huge impact in your conversion rate. They might speak a different language, use a different device, or have a different internet speed, among other things. Here are few things to consider checking out:
If you don't have enough traffic coming to your blog or optin pages, you most likely won't have subscribers. Without subscribers, you’ll have no one to convert to clients. And no clients means no income and no profits.
The fix: Get your message in front of as big audience as possible. Engage online as well as offline.
3. Follow up
Even if you have the best landing page and the best offer, if you don't follow up with your subscribers after they joined your mailing list, you will lose their interest.
The fix: automated follow up emails before you even start promoting your optin page and offer.
4. Landing page
Ideally, you have the time and resources to make every landing page perfect the first time you create it. In real life, that doesn’t always happen, for many reasons. What will end up happening over time, is that some pages will convert much higher than others. Use Google Analytics to see the conversion rate of each of your landing pages.
The fix: A/B test every single optin page you have. Test every single element on each page: image, text, form, button. You will be surprised how the change of one word can make an impact on your conversion rate.
5. New vs returning visitors
A brand new visitor acts a lot differently than a returning visitor. While it would be useful to extend that further (e.g., 5th time returning vs. 1st time returning), there’s typically not enough data. In general, if there is a huge difference between the two conversion rates (new visitor, returning visitor), you have a major leak.
The fix: Depending on your specific goal, there are multiple possible solutions. For example, if you’re examining email opt-in rate, and new visitors sign up much less, you may need to increase the visibility of your opt-ins. Most of the time, the leak is caused by visitors not knowing how or where to convert.
Just a simple change can increase dramatically your cash flow. Get your message and offers in front of more people. Make sure you have a lead-nurturing sequence system set up before you begin promoting your opt-in offer. Test your optin page. It takes a little bit of effort but at the end, you will be well rewarded.
Have you discovered any leaks on your sales process?