Here are 4 tips:
Tip #1: Share your story in a LIKABLE way
The problem for most of us when we have to introduce ourselves is, what exactly should we say? First of all, share your excitement of being in this group. Raise the energy. Help people feel comfortable and excited to be learning from a credible expert like you. Share your professional background and include 1-2 non-professional interests.
For example, whenever I introduce myself in a new FB Group, I address the community and the owner of the group by thanking them I am accepted in their group. I then deliver a 3-5 sentences that tell my story, what problems do I solve and what is my background. At the end, I give few tips that can bring value to the group and I finish with something interesting about me.
Tip #2: Make it MEMORABLE
Although your introduction is about establishing credibility and likability, you should try to make it being memorable. This means, share unique information about yourself that will help the others remember who you are and also to feel like you’ve got something in common with the community in the group. In other words, put your personal touch :-) Choose something that is very unique to you.
Tip #3: Have some fun
A way to make your introduction a little bit more comfortable is to have some fun with it. The bottom line is that introductions are very important if you want to make an impression. Our relational society thrives on knowing each other in a small community like a FB group.
Tip #4: What to do after you introduce yourself
• Get to know the people in the group - unless the group has a streaked rule not to PM members of the group, initiate some conversations. After all, you joined this group for a reason, didn’t you?
• Ask questions - if that is a group where your ideal customer lives, you should try to figure out how you can provide more value to the group.
• Don't comment on every single little thing - you know how annoying it is when somebody tags you in a group photo, for example, and everybody makes a comment. You will get outrageous number of notifications from FB.
• Don't friend everybody in the group - you thought you found the perfect group to pitch your services or products and you go on a mission to friend every single person in that group? That's a wrong approach. Your best bet is to first provide value to the group, then see if somebody is interested in your services.
I hope this provided some guidelines for the ones who are still hesitating to introduce themselves in the groups they joined. I have a simple way to deal with that. I ask myself: "What's the worst that could happen?" And I go forward :-)
Introductions can cause quite a bit of anxiety. Whether you're a coach or sell a specific product, learn how to craft your message so you can feel comfortable introducing yourself in a new FB group?
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