A few days ago a client of mine contacted me with a situation that I suspect is more common that we realize. One of her best male customers needed help picking out a piece of jewelry for his girlfriend.
It seems that he had forgotten about his girlfriend’s upcoming birthday in 2 days. He had wanted to surprise her with a beautiful piece of jewelry but didn’t know where to begin to describe what she might like. Although they’ve been dating for about 10 months and he was madly in love with her but when it came to what jewelry she liked, he was almost clueless.
Because jewelry is such a personal item, it is very difficult to buy something for a loved one, especially a man buying something for his girlfriend. There are so many potential emotional “landmines” that he has to deal with when choosing a piece of jewelry.
I am sure you've heart some of these statements:
"I don't have a clue what she likes."
"She buys her own jewelry."
"The last time I bought my wife jewelry she exchanged it for something else."
"She never wears the jewelry I buy her."
"Last time I bought her jewelry, she said it's not the right color and size."
"Jewelry is too expensive."
"What if she doesn't like it?"
As my client and I were talking about this situation and how to help, I envisioned clearly this situation. Could your boyfriend figure out what kind of jewelry you like? Hmm... I realized that when a man asks his wife or a girlfriend, she most likely responds: “Oh, something beautiful.” which puts him in a really tough situation.
My client and I had a good laugh about this but then we both realized that it is a serious situation that men really struggle with. We talked about some suggestions and questions that she could ask her customer to help him narrow his options and come up with some good ideas for the perfect birthday gift.
Our conversation got me thinking about how I could help solve this common dilemma. I sat down and created a list of the top 10 tips/questions that you can ask your male customers when they are shopping for that perfect gift for their loved ones. The whole purpose of creating this file is to:
Click below to download my 10 TIPS TO HELP YOUR MALE CUSTOMERS picking the jewelry that their loved ones will like and actually wear. After submitting you name and email, you will be able to download the 10 Tips for male customers file.
PS. My client’s customer picked out a beautiful necklace that his girlfriend loved and now he is a “customer for life”.