Being a small business owner often gets us overwhelmed with all the things to do to make a single sale. And speaking about images, you should always use copyright and/ or royalty free images.
What is the difference between copyright free and royalty free image?
Wikipedia defines that Copyright is a form of intellectual property which gives the creator of an original work exclusive rights for a certain time period in relation to that work, including its publication, distribution and adaptation; after which time the work is said to enter the public domain. Copyright applies to any expressible form of an idea or information that is substantive and discrete. Some jurisdictions also recognize "moral rights" of the creator of a work, such as the right to be credited for the work. Copyright law gives the owner the right to prevent others from copying, creating derivative works, or publicly performing their works. That is why you cannot use and adapt an image to create a derivative work. You can only do this if you get the permission of the copyright owner.
What is a royalty?
A royalty is a way of earning revenue income from a copyrighted work. Artists can licence reproductions of their work. Most charge a fee as a royalty payment. (That's why musicians and authors can earn a lot of their income from royalties).
Rights Managed Royalties tend to be very specific as to, for example:
What is royalty free?
Royalty Free refers to a type of contract between a two entities (the licensor and licensee), that is employed when licensing the rights to use content, such as photographs. The term Royalty Free means that once the content is licensed under a set of guidelines, the licensee is normally free to use it in perpetuity without paying additional royalty charges. Royalty free means that no royalty is charged. However, agreements which provide for a work to be royalty free tend to be very specific as to their use. For example, conditions of use may stipulate
Royalty free licences do not maintain a history as to use.
Here are some other terms you should know why using images off the internet that you have not created:
#1. Start with images
Pexel - free stock high quality images you can use anywhere. The images are free for commercial use and don't require attribution, perfect for blog articles, slides or social media posts.
Unsplash - is another website that you can use for high resolution free images. As they state "do-whatever-you-want" images. They also have a WordPress Plugin that allows you to download images directly to your media library.
#2. Get the perfect color scheme
Adobe Color CC - an internet application from Adobe Systems. One of the most popular free color-scheme generator that helps you determine complimentary colors for your content. It also has free iOS app for your iPhone. Adobe Color CC also allows you to upload your own image and it will automatically select its 5 primary colors. Great for choosing font colors, contrasting overlays, and icons within your post.
#3. Use pre-made icons for your posts and presentations
Flaticon - with almost 160, 000 icons, Flaticon is the biggest database for free vector icons. Their icons are perfect for webinar presentations or even when you have to craft your Facebook or Twitter ad. The icons are easily separated in 33 categories, such as Business, Education, People, Social, etc. You can even create your own collections of icons and modify the colors of the icons.
#4. Pick the best color
Eye Dropper - an open source extension for Google Chrome that allows you to pick colors from various sources. Once you install it on your Chrome, you can pick any color on current webpage and store it in history or copy to clipboard. The Eye Dropper has integrated color picker so you can comfortably find needed colors. Every picked color is stored into history if you need it for future reference. This is a great tool if I want to pick a particular color from a website or an image.
#5. Include the perfect font
Femmebot - Collaborative typography project using select passages from Aesop's Fables set to Google Fonts. Great place to start with visual content. You have access to 25 of the top font combinations from font experts. Test some of them and see how they fit the theme of your website, industry, images, etc.
#6. Put image and text together for best results
Canva - an online graphic design platform. You can use Canva's images or you can use your own images. You also have access to already pre-sized social media with easy-to-edit pre-loaded text. You can use ready templates for Facebook, Twitter, Instagram, Pinterest, Thumblr, Google+, Youtube cover, header images and posts.
PicMonkey - you can add filters, frames, text and effects on your images. One of my favorite options is that you have the option to erase the background of your image. Great for collages and image editing.
So what do you think? Are you already using some of the tools I mentioned here? If so, I am curious to know which of them are your best choice.