Day 2 of my "30-Day movie marathon"
A lot of people are asking me about how they can use FB Groups to sell their products or services.
So today I decided to bring a little bit more clarity between FB Biz page and FB group.
In general, if your Facebook strategy is quite strongly commercial – for example, you want to use it to sell directly, make special offers, reach out to a targeted audience quickly – then a Facebook Page will likely be the right choice.
On the other hand, if your product or service would benefit from a much “softer” approach, and you’re in a very niche area, then a Facebook Group might work better for you. For example, let’s say you’re selling handmade gold and sterling silver jewelry with diamonds. You can create a public or closed Facebook Group inviting people who are your ideal customer - women who love your style of jewelry and men who are shopping your style of jewelry for their loved ones. Run a poll of potential pain points that your members will be interested to discuss. Stream Live FB video every week on these themes. Offer to your members to PM you if they may need your help. And start with selling low-cost products or classes (that is if you are teaching) once a month.
My next video will be about how you can structure your FB Group.
Please share what your experience had been with your FB Business page and if you've already made one step further to create your FB Group, what challenges you face in your FB Group.