1. Know your target audience
I don't think there is something more important than you knowing exactly who your avatar is. I see so many companies starting a business, creating products, but not knowing their ideal client. You must know who you are talking to online in order to build your business.
Who are the people that will buy your products or services?
The more you know about your ideal client the better. Here are some variety of factors that can help you determine your avatar:
Knowing who exactly you are servicing/ selling to is crucial to know before you open your social media business accounts.
2. Choose your business social media platforms
There are two things to consider when it comes to choosing the right social media platforms for your business:
Here are some examples:
Whatever you decide, choose one platform and build up from there.
3. Pick the right username
Your username is how you are known on social media. When you interact with other people or post on behalf of your business, you are your username. So, please, take the time to pick the right one! I suggest, you think before picking a username because some platforms don't make it easy to change your username once you've created one.
You may ask what makes a good username? Well, a good start is the name of your company, for example. Take in consideration to how your username looks if it is one long word. Sometimes, long names could be misread or just difficult to read. Therefore, you may consider adding and underscore or a period (dot) to the break up the words. Also, there may be limitations to the number of characters you can use so if your business name is long, you may have to choose a shortened version.
You also need to make sure that the username is actually available on each platform. Yes, believe it or not, someone else may already be using your name of choice. So go check out each platform and see if what you want is already being used. If it’s not, great! If it is, again, think about how you can change it by adding characters, removing characters, using an abbreviation, or adding an underscore or dot to break it up.
Finally, you ideally want the same username on every platform – it makes it a lot easier on you and your followers if they know you’re always at the same name or handle. So make sure the one you want is available on every platform. If it’s only available on a couple platforms, but not others, you might want to look at an alternative again.
4. Determine your business purpose for being on social media
Why do you want your business to be on social media?Take your time to answer this question.
If you are doing it because everybody else is doing it, that is not enough reason for the efforts that you will have to put once you create your business social media accounts. Being on a particular social media platform has to be part of your marketing and business plan. And you need to know why you want to be on social media.
It could be that you’re looking to grow your brand presence and awareness. Or maybe you want to build your email list. Or you want to expand into new markets or sectors. Or you want to generate revenue. Or maybe it’s something else all together. Or it might be more than one of these things. Either way, that’s fine! It’s what works for you – but you have to define it before you can move forward successfully.
5. Create your social media business strategy
While all the other steps were important, they’re actually all a part of this step. Because this. Is. The. Most. Important. Step.
If you do not have a strategy, you will fumble and flail your way through social media, convinced that it is hit and miss, confused by others’ success, frustrated by your shortcomings, and overwhelmed by random attempts to create quick success based on current trends.
There are so many components that go into an effective social media strategy, beyond the things we’ve already talked about. Just some of these things include:
Now you have it. I know it seems like a lot, and it is. But it’s so important that you take these steps seriously so that when you do launch your social media profiles, you’re set up for success and you can build your business with real results.
Before start building your sales funnel, you need to take some time to map out all of your offer packages or also called Value Ladder (study the image beneath the post). Envision all the products/ services you have to offer and build them in a ladder starting with your freebie (lead magnet). Because if you just have one product or service, and your client takes advantage of it, you have nothing else to offer them once they have gone through your sales process.
A value ladder is an excellent way to scale your revenue and ensure you have attractive services for your ideal client no matter what level of your sales funnel they are at.
Here is a structure of a Value Ladder:
As people "ascend" your value ladder, they're offered more value; however, this value comes at a price ($).
Note: Value doesn't necessarily mean "more". You can also provide greater value by saving people time.
Let me give you an example with a dentist office and you will see how the Value Ladder applies for a service based business.
You received a post card for free teeth cleaning. You go to the dentist to clean your teeth. While cleaning your teeth, your dentist asks you if you grind your teeth while sleeping. "You may have not noticed but the flat surface of your teeth is starting to show that you are grinding your teeth", he says. So you end up getting customized night guards to put at night so you don’t grind your teeth. Then your dentist asks you if you ever worn braces because 2 of your teeth are on top of the other teeth and that affects your smile and your confidence. You trust your dentist. He's already built a relationship with you. And you feel he provided enough value for you, so you naturally want to move forward and get additional value from him. So you want to take him up on his offer to fix the shifting of your teeth and get you to wear braces. And because you are very happy with your dentist, you bring your kids too.
You see where I am going with this example? From a lead, responding to his free cleaning teeth offer, you became a prospect. You went to the dentist office and cleaned your teeth. You received valuable information on grinding your teeth and was convinces that if you don't do anything about it, you eventually will ruin your teeth. So, from prospect you turned into a client. Then your dentist talked to you about your teeth starting to shift and you decided to take him on his offer and get braces, which is 2 to 3 years a retainer service. So you became a repeat customer. Even better, you got him new business by bringing your kids there too.
And that is just very simple example. Let me give you another one. Let's say you are a coach, health and wellness coach. So, here is an example of your package offers:
I know what you're thinking, "A value ladder sounds nice, especially for digital and service based businesses, but I sell physical products ... and things just aren't "fitting"."
Don't worry, I've got you covered! Tomorrow I will teach you how to create your Value Ladder if you offer physical products. At the meantime, share below what is your Value Ladder.
Generating sales online is a process, not a single event. To acquire customers, a variety of marketing and sales strategies must be implemented into your sales process to convert prospects into paying customers. But if you desire better results, it's time to fix the leaks of your sales funnel. The good news is, that once you are aware of them, they are easy to fix. Here are 5 easy steps to do that:
Where does your website's traffic come from? It might come from social media, other blogs, search engines, or many other sources.
There can be small differences between each of these sources that make a huge impact in your conversion rate. They might speak a different language, use a different device, or have a different internet speed, among other things. Here are few things to consider checking out:
If you don't have enough traffic coming to your blog or optin pages, you most likely won't have subscribers. Without subscribers, you’ll have no one to convert to clients. And no clients means no income and no profits.
The fix: Get your message in front of as big audience as possible. Engage online as well as offline.
3. Follow up
Even if you have the best landing page and the best offer, if you don't follow up with your subscribers after they joined your mailing list, you will lose their interest.
The fix: automated follow up emails before you even start promoting your optin page and offer.
4. Landing page
Ideally, you have the time and resources to make every landing page perfect the first time you create it. In real life, that doesn’t always happen, for many reasons. What will end up happening over time, is that some pages will convert much higher than others. Use Google Analytics to see the conversion rate of each of your landing pages.
The fix: A/B test every single optin page you have. Test every single element on each page: image, text, form, button. You will be surprised how the change of one word can make an impact on your conversion rate.
5. New vs returning visitors
A brand new visitor acts a lot differently than a returning visitor. While it would be useful to extend that further (e.g., 5th time returning vs. 1st time returning), there’s typically not enough data. In general, if there is a huge difference between the two conversion rates (new visitor, returning visitor), you have a major leak.
The fix: Depending on your specific goal, there are multiple possible solutions. For example, if you’re examining email opt-in rate, and new visitors sign up much less, you may need to increase the visibility of your opt-ins. Most of the time, the leak is caused by visitors not knowing how or where to convert.
Just a simple change can increase dramatically your cash flow. Get your message and offers in front of more people. Make sure you have a lead-nurturing sequence system set up before you begin promoting your opt-in offer. Test your optin page. It takes a little bit of effort but at the end, you will be well rewarded.
Have you discovered any leaks on your sales process?
Hello and welcome to my blog. Here you will find advice and suggestions about how to automate your sales funnel and turn your traffic into leads, and leads into sales.
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